Download today!įurthermore, the game engaged with players 11 days before its official September 20 release by using a demo called The Prelude. Now players can create custom characters with more reliable technology.
While both NBA 2K15 and 2K16 used the Xbox One Kinect and PlayStation 4 Camera for face scanning, the results were often hit-or-miss. The biggest new feature is the new face scanning technology, which lets users scan their faces onto custom NBA 2K17 characters with their mobile devices. Although neither feature is new to the app series, which is on its fourth installment, they give something for longtime fans to look forward to.
Additionally, there is the incredibly popular MyTEAM Mobile collectible card game, which has been a longstanding feature of the series and allows player to collect NBA player cards and use them to challenge competing players around the world. With it, players could start earning in-game currency for the console releases of NBA 2K17 by completing challenges. Then the free My NBA 2K17 mobile companion app launched for both iOS and Android devices on September 8. In June, NBA 2K16 was offered as one of the PlayStation 4 free games of the month for PlayStation Plus subscribers, which gave a potentially new audience a chance to own and experience the record-breaking game for themselves. So the newest addition to the basketball series took full advantage of the brand’s momentum by starting early and building anticipation for the game’s launch. The game has also been used to promote Kyrie Irving-branded Nike sneakers, “Kyrie 2” kicks.
Additionally, NBA 2K16 became 2K Sports’ first entry into eSports with the Road to the Finals competition where players competed for a $250,000 grand prize. The basketball game’s predecessor was the top-selling game in September of last year, contending against heavy-hitters such as FIFA 17, Madden NFL 16, and the critically acclaimed action game Metal Gear Solid V: The Phantom Pain. NBA 2K17 already has quite a legacy to live up to.
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